FairBuy - 50 Cent for Fair Wages

50 cent (€). The average difference in production costs. For you, a tip. For a garment worker, the missing step to a living wage, the difference between existential worries and the ability to plan for the future, to have a family. So, make that difference: FairBuy your fashion items. And make it a statement.

Not all lifestyle products (such as fashion items) we like are fair traded, and boycotting them wouldn’t help anyone. But with FairBuy, we can still make them FairBought and take a big step towards a completely fair fashion industry - whatever our styles, wherever we buy.

How? With FairBuy you don’t actually buy anything, but you can offset the production conditions when you buy lifestyle products (such as fashion items) by contributing 50 cent to a garment workers welfare trust (the non-profit FairBuy Foundation gUG forwards your offsetting donations untouched), which directly takes care of their issues.

You can FairBuy anonymously, but by allowing FairBuy to share your contribution on social media, you make it a statement and encourage the brands to work harder and faster for fair conditions in the fashion production. In addition, sponsors will increase your contribution when you choose to make it a statement.


You love fashion, go shopping for pleasure, care about your style?

We all know about the production conditions - but we suspend that knowledge whenever possible, not because we don‘t care, but because there isn’t anything we could do about it - or is there?

Did you know that 50 additional cent per piece of apparel would be enough to pay the garment workers a fair wage, insurance, pensions, childcare & education, etc?
We wouldn’t mind paying these – but the fashion brands cannot handle this. They would take a huge risk not being able to predict customers’ reactions and competitors’ activities, and they would need to present their entire cost structure in order to provide the required transparency. The structure of the industry is not ready for it, yet.

So, let us pay it directly, in a few, easy steps: Each time you buy a piece of apparel, you can directly offset the production conditions by paying 50 cent to a garment workers welfare trust using the FairBuy app.
Then share your contribution and a sponsor will increase it. So the world – and the producers – will see that consumers DO care and ARE willing to pay this little premium for the workers’ well-being.

With this combination of immediate impact and long-term impact on encouraging change in the fashion industry, this is the transparent, easy way to fairer wages in the fashion industry – and a deservedly good conscience, whatever your style, wherever you buy.

We may not be able to make any garment a fair traded item – but we can make it a fairbought one.

Now, we have the choice. Let’s put an end to indifference. Let us make areal difference. And let’s make it a statement.


Outlook: We want to make FairBuying easier, until fair wages are standard. The app is the first step. The second are plugins for online stores, the third is FairBuying at the cash desks in retail stores. The fourth would be that workers are paid fair wages right from the start. We need every voice to be heard, so please: raise yours, and make your contribution a statement. Thank you!

For any questions, please don’t hesitate to contact us: [email protected], www.fairbuy.org/faq/, www.facebook.com/fairbuy.statement